International Payments Risk
I pretend to be a PM for apps like Numo that make it easier to get credentialed and paid for digital work, then focus on the payment challenges faced by freelancers in Nigeria and Tunisia.
Watch on YouTube.
Notes
As a PM my objective is to help build products that provide value to high-frequency use-cases so they can acquire newer users at lower cost and retain existing ones at higher value.
- Use-cases: how often and how severe is the use-case, and whether there is a higher-frequency adjacent use-case.
- Acquisition: what are barriers to try and switch.
- Retention: can value be delivered sooner to avoid churn risk.
Takeaways and next steps.
- It is notable that timing and FX risk still persist despite many payroll and payments platforms.
- International payments risk is a high-frequency, high-severity problem for freelancers like Amaka and Oumayma.
- Freelancing appears to be rising among their peers, which is worth validating against broader market data.
- Pricing any insurance or risk-protection layer will be a meaningful product question.
- Show follow-up mockups that emphasize both speed and safety.
- The “what happened next” conversation hack worked for getting detailed and reliable user feedback.
Big thanks to Amaka and Oumayma for their time and knowledge.